By 2030, a 40% shortfall in freshwater is predicted. This looming crisis is expected to impact three sectors—water, food and energy—further straining human health, agriculture and economic development.
Demand for the three sectors has grown steadily because they are critical in supporting sustainable development. The challenge in sustainable development is ensuring water is available when it is needed, and the quality complies with global health and hygiene standards. For India, this challenge has emerged as an urgent concern.
Management and recycling of water is an important factor in India’s economic growth and position in the world. Despite focused initiatives in the past to enhance health and hygiene of municipal drinking water systems, 75% of Indian households do not have easy access to potable drinking water.
To address the concern, the CEO Water Alliance (CEWA) held a 2nd round meeting on Jan. 7, 2019 in New Delhi. The group of C-suite leaders from Indian and international MNCs brought several ideas to the table to help alleviate water stress, ranging from setting up an Accelerator to incubate innovative solutions to managing water at a basin level (encouraging collaboration between companies in a common watershed) and working on a Zero Liquid Discharge (ZLD) incentive policy.
As founding members and alliance members of CEWA, Nalco Water (an Ecolab company) and its customers will work with the association to lead greater dialogue across industries about water shortages in India. These combined efforts may have reverberating effects, helping to alleviate water stress globally.